a 4-minute piece
on business
by 
We strive to be better than we were before; prepared to, at any time, throw it all away and start again.
We apply ourselves to constructing software that provides congenial interfaces—designed for humans and machines alike—to consume and deliver information. We think of products as ecosystems designed to enrich human endeavour.
Our products are conceived without any preconceptions
Designed to adapt to the laws of their surroundings
Constructed with reusability and scale in mind
We harness the aggregate capabilities of the most applicable cloud platform(s) and expose client-agnostic, reusable interfaces; defining a software design paradigm we call API-First.
Designing within the ultimate medium reveals usability issues earlier than would otherwise be possible
Our interfaces are native facets of our products, meeting users' expectations irrespective of how they consume the information
Digital products are complex organisms in need of constant care. A trajectory of constant evolution ensures the best chance of survival
a 4-minute piece
on business
by